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Designer

Designer

Designer

Designer

Designer

Based in Delhi

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I design products that don’t feel like products.

Over 5 years & 15+ brands, I’ve used UX, psychology, and storytelling to turn complexity into something simple, human, and actually enjoyable.

I design products that don’t feel like products.

Over 5 years & 15+ brands, I’ve used UX, psychology, and storytelling to turn complexity into something simple, human, and actually enjoyable.

Repositioned a feature-heavy product into a business-friendly experience.

Made a complex AI documentation tool feel clear, usable, and worth trying.

Designed a learning experience that feels fun for kids and trustworthy for parents.

Simplifying the zero-balance account experience for faster onboarding

Designed a trading experience focused on context and connections not just data.

How I approach different problems

How I approach different problems

empty road

Finding the Why

I start by breaking problems down to first principles removing assumptions, understanding users, and finding the real problem beneath the surface.

empty road

Designing What Matters

Turning insights into simple, intuitive experiences balancing user needs, business goals, & clear decision-making.

empty road

Making It Work

Refining, testing, and iterating quickly ensuring the solution not only looks good, but actually works in the real world.

empty road

Finding the Why

I start by breaking problems down to first principles removing assumptions, understanding users, and finding the real problem beneath the surface.

empty road

Designing What Matters

Turning insights into simple, intuitive experiences balancing user needs, business goals, & clear decision-making.

empty road

Making It Work

Refining, testing, and iterating quickly ensuring the solution not only looks good, but actually works in the real world.

empty road

Finding the Why

I start by breaking problems down to first principles removing assumptions, understanding users, and finding the real problem beneath the surface.

empty road

Designing What Matters

Turning insights into simple, intuitive experiences balancing user needs, business goals, & clear decision-making.

empty road

Making It Work

Refining, testing, and iterating quickly ensuring the solution not only looks good, but actually works in the real world.